Factor endurance bike12/6/2023 ![]() ![]() The entry into mountain bikes may be starting with XC bikes, but the company has already announced plans to offer a longer travel trail bike, and is currently assessing what it could do in the e-MTB space, too. And the two bikes are joined with a few new components from sibling in-house carbon component brand, Black Inc.Īccording to Factor’s CEO, Rob Gitelis, the company’s goal wasn’t to be a boutique road brand, but rather a premium bicycle manufacturer regardless of discipline. While Factor may have only had its name to drop-bar and time-trial bikes to date, the company has now entered the mountain bike market with a fairly progressive cross country full suspension and an ultra-light hardtail. And well before that was the involvement with some of the earliest uses of carbon fibre in cycling. ![]() Prior to focussing on its own brand, the company existed as a contract manufacturer for the likes of Santa Cruz, Rocky Mountain, Pivot, and Cervelo, to name a few. There, the boutique carbon bicycle manufacturer is arguably the smallest brand with a presence at the sport’s top level.įactor describes itself as a premium bicycle brand, and their somewhat rare combined competitive advantage is that they own their own factories in both China and Taiwan, and also offer direct-to-consumer sales. Factor Bikes (not to be confused with Factor Components) isn’t likely a name known to many mountain bikers, that is unless you follow professional road racing.
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